Web Design

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  • FOX Racing Shox — Website re-design
  • 2011  //  Role: Project management, UX/UI design, copy writing
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  • Mobile-friendly consumer website featuring 7 suspension vehicle divisions (ATV, Mountain Bike, Moto, Offroad Race, Snowmobile, UTV, and Truck). Includes product search and filtering, world-class athlete bios, CMS-driven news and events, technologies, video, product registration, service, and upgrades.
  • rideonfox.com »
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  • FOX Racing Shox — MY2012 Bicycle OEM Product Catalog
  • 2010  //  Role: Project management, design, merchandising, copy writing
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  • Online product catalog created exclusively for OEM partners, such as Trek, Giant, Specialized, and Yeti Bicycles.
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  • FOX Racing Shox — When It Counts micro site
  • 2010  //  Role: Project management, design, copy writing
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  • FOX Racing Shox had been bound to its extensibility limited Flash site from 2009 to early 2011. Kristine and her team developed this lifestyle-focused supplement to the corporate website, housing upcoming events and programs, product spotlights, record-breaking feats, and athlete bios including interviews, galleries, and HD video. Advertising campaigns channelled web traffic to when-it-counts landing pages, and athletes were given custom short URLs to their bios to promote themselves throughout the race season.
  • when-it-counts.com
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  • FOX Racing Shox — In A Perfect World contest micro site
  • 2009  //  Role: Design, storyboarding, assets, copy writing
  • foxinaperfectworld.com
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  • FOX Racing Shox Store
  • 2009  //  Role: Design, production, studio photography, copy writing
  • myfoxracingshox.com
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AMA Hall of Fame micro site
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  • Ditech Systems — TokTok
  • 2008  //  Role: Concept, design
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  • Whohar
  • 2009  //  Role: Concept, design, image research, copy writing
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  • Decision Spaces
  • 2009  //  Role: Concept, design, image research
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  • J. Anthony Forstmann & Co.
  • 2009  //  Role: Concept, design, image research
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  • Satmetrix Systems Inc.
  • 2007  //  Role: Concept, design, image research
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  • Satmetrix, a consulting firm and co-developer of Net Promoter, wanted a website that reflects its reputation for creating innovative customer loyalty programs. The firm sought an inventive look and streamlined content that would make its website stand out. Search engine optimization, easy navigation, and a new set of illustrated diagrams were among the requests.
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  • Nat & Alex Wolff
  • 2007  //  Role: Concept, design, llustration
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  • The objective here was to create a look and feel that supports the fun, wholesome entertainment for which Nat and Alex Wolff are known. The site was designed with visually impactful graphics and photos, colorful interactive games, and easy navigation for younger visitors.
  • Logo + game splash screens »   Awards »
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  • Tungsten Graphics
  • 2008  //  Role: Role: Concept, design, image research